Social Media Marketing
If you’re new to the online business world, then you might sometimes find yourself overwhelmed with all of the possibilities. Add to that the fact that there are constantly new sites, trends, and marketing strategies being introduced and things get even more complicated. A few simple tips to online marketing success can go a long way and makes the job seem a little less daunting.
1. Embrace Multiple Marketing Strategies.
There’s no singular ideal strategy for achieving success. A decade ago it seemed that email marketing was front and center as one of the most dominant forms of marketing and lead generation. Today, social media marketing is taking the stage front and center, yet email marketing is still relevant. Don’t assume that one marketing technique phases the other out. In reality, a successful business owner must use all of the tools available.
Search engine optimization is a key part of just about every successful online business. It’s one of the most affordable and effective methods for spreading brand awareness. After all, most people visit websites via a search engine. Only a small portion of traffic comes from links and direct URLs. Direct visits to a site usually come after the person has already discovered the site via a search engine.
The great thing about SEO is that in can be easily incorporated into other marketing strategies. SMM, video marketing, and even PPC marketing can all make use of keywords and other optimization techniques. Why only use one when they all work best together?
2. Create Social Media Profiles.
Social media marketing is the new giant on the playing field. Your business will have a much greater chance of success if you take the time to create detailed profiles for various social media websites.
Creating and managing multiple social media profiles can seem like a lot of tedious and repetitive work, but it’s completely free and has a huge impact on your marketing efforts. There are companies out there now that can take care of your social media management for very small cost or provide the platforms to manage them yourself for free. Don’t just make a Facebook profile or just make a Youtube profile because they are the most popular. You should have profiles for Facebook, Youtube, Twitter, Google+, LinkedIn, Pinterest, and even Periscope.
3. Keep Your Profiles Updated.
Just creating profiles and adding people to your “followers” or “friends list” simply isn’t enough. You need to engage with your viewers. This can be done through various methods depending on the social media site in question. The easiest way to stay updated is by actually posting media.
Post your pictures to Instagram. It features live streams of product usage on Periscope. Post how-to videos on Youtube and then share them on Facebook. Tweet links to all of this media via Twitter. Use the strengths and format of each social media website to your advantage.
Stay Ahead Of The Curve.
These tips to online marketing success are a great start today, but what about tomorrow? There will always be a new website around the corner. As a business owner in a digital age, you must stay up to date with the latest trends and even learn to predict new ones before they stick. Social media management is a great way to outsource updating your social profiles and the return on investment can far outweigh the cost. As long as you stay ahead of the digital curve you’ll find that your marketing efforts are far more productive.