Tips To Online Marketing Success

Social Media Marketing

If you’re new to the online business world, then you might sometimes find yourself overwhelmed with all of the possibilities. Add to that the fact that there are constantly new sites, trends, and marketing strategies being introduced and things get even more complicated. A few simple tips to online marketing success can go a long way and makes the job seem a little less daunting.

1. Embrace Multiple Marketing Strategies.

There’s no singular ideal strategy for achieving success. A decade ago it seemed that email marketing was front and center as one of the most dominant forms of marketing and lead generation. Today, social media marketing is taking the stage front and center, yet email marketing is still relevant. Don’t assume that one marketing technique phases the other out. In reality, a successful business owner must use all of the tools available.

Search engine optimization is a key part of just about every successful online business. It’s one of the most affordable and effective methods for spreading brand awareness. After all, most people visit websites via a search engine. Only a small portion of traffic comes from links and direct URLs. Direct visits to a site usually come after the person has already discovered the site via a search engine.

The great thing about SEO is that in can be easily incorporated into other marketing strategies. SMM, video marketing, and even PPC marketing can all make use of keywords and other optimization techniques. Why only use one when they all work best together?

2. Create Social Media Profiles.

Social media marketing is the new giant on the playing field. Your business will have a much greater chance of success if you take the time to create detailed profiles for various social media websites.

Creating and managing multiple social media profiles can seem like a lot of tedious and repetitive work, but it’s completely free and has a huge impact on your marketing efforts. There are companies out there now that can take care of  your social media management for very small cost or provide the platforms to manage them yourself for free. Don’t just make a Facebook profile or just make a Youtube profile because they are the most popular. You should have profiles for Facebook, Youtube, Twitter, Google+, LinkedIn, Pinterest, and even Periscope.

3. Keep Your Profiles Updated.

Just creating profiles and adding people to your “followers” or “friends list” simply isn’t enough. You need to engage with your viewers. This can be done through various methods depending on the social media site in question. The easiest way to stay updated is by actually posting media.

Post your pictures to Instagram. It features live streams of product usage on Periscope. Post how-to videos on Youtube and then share them on Facebook. Tweet links to all of this media via Twitter. Use the strengths and format of each social media website to your advantage.

social media management campaign

Stay Ahead Of The Curve.

These tips to online marketing success are a great start today, but what about tomorrow? There will always be a new website around the corner. As a business owner in a digital age, you must stay up to date with the latest trends and even learn to predict new ones before they stick. Social media management is a great way to outsource updating your social profiles and the return on investment can far outweigh the cost. As long as you stay ahead of the digital curve you’ll find that your marketing efforts are far more productive.

Importance Of Social Media Marketing For Small Businesses

Social media is no longer a place for friends and family to gather– it is a force field that allows businesses to market advantageously! Some entrepreneurs swear by social media marketing, and still others shun its ability to succeed. At the end of the day, it really depends on the approach taken to market in a niche industry, and the level of understanding exhibited towards the process. Most business owners that refuse to invest in this form of marketing don’t really comprehend how to make it work for them, which is why we want to discuss the importance of social media marketing for small businesses.facebook-793049_640

Increases Brand Recognition

As a business owner, it’s important to get consumers interested in your products and develop a certain level of recognition. Social media is the number one platform you can use to give your brand a voice and provide customers with the quality content they seek. Since most people use social media actively, and they’re also consumers, there is the potential to lay down the foundation of your business by directly interacting with people. Before consumers tend to buy any type of product, they like to know that they’re dealing with a reputable company, therefore, a solid social media presence can make you favorable over the average corporation.

Opportunities To Convert Consumerstwitter-793050_640

Not every person that visits your website is going to convert into a sale. However, if you build a network of loyal followers, you up the ante and give your consumers the opportunity to convert to your brand. Each time you post a video, comment, or photo on your social media page, you’re essentially letting your followers and fellow consumers form an opinion of you. The more favorable that opinion is, the better your chances of converting non-customers into returning loyal fans.

Better For Conversion Rates

The facts are there: social media serves the purpose of providing much better conversion rates than any other type of marketing. Social media has that humanized element that corporations often lack, and when consumers are looking to deal with a company, they’re twice as likely to deal with a business that they can connect to on a personal level. Additionally, social media marketing tends to lead to social proof and an acceptance by a widespread group of followers by slowly building up interactive trust.

Decreased Marketing Costspinterest-793051_640

Depending on your goals and the size of your business, social media marketing is probably the most affordable form of online advertising you can choose. It has been found that with as little as six hours of your time invested per week, your marketing campaign can bring positive results. Paid advertising on websites such as Twitter and Facebook are also relatively cheap, so at the end of the day, you don’t need to overstep your budget.

The importance of social media marketing doesn’t just stop at what we discussed above. If you want to achieve high SEO rankings for your business, you need to invest in social media. Running a blog and a website aren’t enough– you need to build trust and a solid brand name!

The Advantages Of Internet Marketing Vs. Brick And Mortar

When it comes to marketing, the advantages of Internet marketing are often overlooked. There are many advantages that people don’t seem to get. Here are just a few to help you understand the advantages to marketing your products online.

Global Market

When you’re marketing online, you are able to reach a global market. Many people rely upon the Internet to buy their products. They are simply so busy that they don’t have time to purchase anything any other way. This is where Internet marketing comes in. You can set up a brick and mortar store and have some business, but if you take the time to expand your brick and mortar store to Internet marketing, you take it to an entirely new level.

Social Media

Internet marketing has many great benefits, one of these is that you can freely advertise via social media. Let’s face it, in today’s economy, advertising dollars must count. Why not take advantage of free advertising by spreading the word via social media? You can set up fan pages, short messages of 140 characters to spread the word to others who prefer micro media and more. It’s quick and easy and you won’t have to spend a dime. All you have to do is send out updates periodically. You can do updates once per day, once per week or more frequently if desired. Who can’t afford free advertising?

Improve Customer Service

The Internet actually gives you the business an opportunity to improve your customer service. Customers can talk to someone anytime by using your online customer service link. In this fashion, you can rest assured that you have happy customers. It’s quick and easy to resolve issues simply by interacting with your customers and resolving any issues. In a brick and mortar store this can only be done during business hours and sometimes that simply isn’t convenient to visiting customers or someone who has a full time job and just happened in on their day off.

Lower Overhead

If you opt for an online business you can save a lot in overhead costs. You won’t have to rent a facility and pay employee’s. Instead, you will be using a domain and having your own business online. This is much more cost effective to businesses and you can save a lot of money. It is amazing how simple it is to set up an online business and maintain it vs setting up a brick and mortar store, paying the rent, paying employees and having plenty of stock on hand at all times.

Convenience

Brick and mortar stores are only open specific hours of the day. Online you can be open 24 hours per day, 7 days per week including weekends and holiday’s. This is ideal for those who are too busy to shop during regular business hours. You’ll get a lot more business.

In short, the advantages of Internet marketing far outweigh the disadvantages. If you’re not marketing your business online, you’re likely missing out on a lot of sales.

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